Pharrell is Happy. We should be Too!

Because it’s Friday, watch and clap along to the Pharrell Happy Video. Music should be happy. This video is a source of inspiration to focus on the better, happier parts of life. Enjoy! 😉



Haute Living Veuve Clicquot Magnum Mondays STK Atlanta Recap | Mills Branding

HauteLiving’s Magnum Mondays Write Up

Lifestyle publication HauteLiving recently published a recap of our Magnum Mondays, Couture & Champagne Fashion Show Dinner Party Event presented by Veuve Clicquot and Polished and Primped at STK Atlanta. Follow link below to check out their thoughts of our champagne dinner experience -> Link

Haute Living Veuve Clicquot Magnum Mondays STK Atlanta Recap | Mills Branding

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Atlanta Nightclub Logo Comparison

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We’ve curated what we think are some of the best logo designs of the clubs and lounges in Atlanta. Which logo do you think represents its venue best? The list includes: Halo Lounge, Gold Room, Vanquish Lounge and Opera Nightclub. Which Lifestyle Establishment has the best Lifestyle Branding?!


Brands Adapt to Win.

Our brands must adapt to win. The success of a timeless, staple brand is measured by it’s ability to remain relevant and responsive to the ever-changing business environment… We can draw parallels from nature where the big cat predators, like the Jaguar, seek gain via land or water. Regardless of the channel or method, at all times it adapts to what nature (the market) allows it to work with.

Social Media Marketing Tip_Mills Branding

Numbers Lie on Social Media

Sometimes we get a false sense of confidence evaluating others or even our own true reach of influence on social media. Don’t get me wrong, Followers on Twitter, Likers & Fan quantities on Instagram and Facebook are great to have, but it is more important to have quality Followers and engagement. Next time your brand is geared up to rock a social campaign or measuring ROI from a current or past effort, ask yourself these key quality questions:

  • Are my Followers engaged? Engagement: liking, commenting, interacting
  • Who are my Followers? Do they even fit the profile of your brand demographically and psychographically (lifestyle)?
  • Do they convert? Do they support your other digital (website, other platforms, email) or offline channels (events, in-person visits)

After we answer these questions and take a good, honest assessment we can better evaluate the true influence and reach of our social media Following and gauge the performance of our posts and content. From a qualitative perspective, spend time to go through your individual followers familiarize yourself with their tendencies, behaviors and what they engage with – if anything, it will help you ascertain what is working, what is not and help separate it from what is smoke & mirrors for your social media marketing efforts.

Brand Cultivation for Consumer Brands_Mills_Branding_Quotes

Yes, What People Think Matters!

What people think matters. While that statement may contradict notions held for personal and social decisions, they are principle for matters of business and branding. What people think identifies how they perceive your brand and whether or not they will believe in it to deliver a desired result. The key is to cultivate thought that that is favorable and enhances your brand’s (person, place, idea or product) definition.

For example: if you have an apparel line that is made with an exclusive fine silk, it’s important that the images are texture-rich and the labeling identifies the silk attribute distinctively. The primary reason for this is to differentiate the product and to amplify the messaging related to it’s strongest, most saleable attribute (that your competition doesn’t posses). This stimulates how they think about your brand.

How they think is EVERYTHING, so it’s in the best interest of your brand to cultivate their thought process.

NYE live Tailored Suit 1 | Mills Branding

Live 2013 Cont’d

As a development of our Live 2013 NYE marketing we played with the leather texture and threading dimensions over a new set of lifestyle images… We wanted these to feel more tactile. We wanted them to look more “live”. See images below:

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2013 Branding

Design the Holiday. Design the New Year! Check out our black & white NYE tri-fold brochure design for Midtown ATL Bar and Lounge, Aurum… We wanted to keep it simple as a play on the contrast, complemented with a bold, all caps Oswald typeface. Please find the gallery below:


Grey blends in.

Grey inevitably will blend in. Think of ways your brand can stand out… It has to fill a need that another brand hasn’t or do something better than the brand that is currently doing “it.” That’s the only way a brand can truly penetrate people’s (consumers) mind  to be memorable and transformative.