As a development of our Live 2013 NYE marketing we played with the leather texture and threading dimensions over a new set of lifestyle images… We wanted these to feel more tactile. We wanted them to look more “live”. See images below:
Lionel Martin and Robert Bamford created Aston Martin in 1913 with the philosophy to be a sophisticated and luxury inspired racing car. In it’s genesis, Aston Martin’s logo was 2 letter logomark emblem in a white background on a double black circle. As the decades progressed it was reformulated to include the full name and wings that you see presently in 2012 which were inspired by Bentley to symbolize speed.
It’s always interesting to see how logos evolve to represent the mode of culture and the ownership’s stylistic understanding of what the brand should represent. Not too thrilled they pulled the wing inspiration from Bentley (another prestige, luxury automobile competitor), as it should be more contrasting, but over time, they’ve been able to make the rendition their own.
See their visual logo history below:
Your brand is YOUR brand. Make it YOU. Color it the way YOU color. Every brand has it’s own personality and unique story. A pattern like Louis Vuitton’s iconic Damier print or a distinct color like Pepsi’s Blue is part of what defines their identity and makes them stand apart from the noise (competition). Something that is grey will inevitably blend in, so don’t be a copycat brand – brand with your own style!