NYE live Tailored Suit 1 | Mills Branding

Live 2013 Cont’d

As a development of our Live 2013 NYE marketing we played with the leather texture and threading dimensions over a new set of lifestyle images… We wanted these to feel more tactile. We wanted them to look more “live”. See images below:


Live 2013

As part of our NYE Event Campaign, we created the phrase and visuals for: Live 2013! We’ll be publishing images daily to our blog and social media serving as an empowered, stylish countdown to the New Year. See some of the visuals below:

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2013 Branding

Design the Holiday. Design the New Year! Check out our black & white NYE tri-fold brochure design for Midtown ATL Bar and Lounge, Aurum… We wanted to keep it simple as a play on the contrast, complemented with a bold, all caps Oswald typeface. Please find the gallery below:


Grey blends in.

Grey inevitably will blend in. Think of ways your brand can stand out… It has to fill a need that another brand hasn’t or do something better than the brand that is currently doing “it.” That’s the only way a brand can truly penetrate people’s (consumers) mind  to be memorable and transformative.


Brand with Style.

Your brand is YOUR brand. Make it YOU. Color it the way YOU color. Every brand has it’s own personality and unique story. A pattern like Louis Vuitton’s iconic Damier print or a distinct color like Pepsi’s Blue is part of what defines their identity and makes them stand apart from the noise (competition). Something that is grey will inevitably blend in, so don’t be a copycat brand – brand with your own style!


Brand in Color.


Smart is Simple.

“Smart is simple.” Siegel+Gale Branding Quote.


We’re on Branding Served!

Honored to have our brand identity work featured on Branding Served this morning, a leading curation website of creative work by Behance. Check out the “Bluprint” link top left when you get a sec and click appreciate if you like it!

Site Link: Branding Served